Fashion Photographers Inez and Vinoodh Stake Out the Balmain Supermodel
When Inez van Lamsweerde and Vinoodh Matadin signed on to shoot the fall/winter 2010/11 Balmain campaign starring Kate Moss, they did so as double agents. Without anyone knowing, the renowned fashion photographers set up four surveillance-style cameras to capture Moss’s unbridled performance on set. The short film, titled Everglade, takes its name from the haunting Antony and the Johnsons song that serves as its soundtrack, and premieres on NOWNESS today. It marks the latest instance of the Dutch duo's intentionally blurring the boundaries of reality. “Surrealism is always there in our work, whether it’s in camera or through computer manipulation,” says Van Lamsweerde. “We’ve had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate's movements and the camera angle represent these layers of perception.” With animated illustrations by artist Jo Ratcliffe (in collaboration with Bouwine Pool for Sherbet), the film not only captures Moss in action, but also aims to represent a fantasy inner world. “We talked to [Ratcliffe] about it being half horror and half Disney,” Van Lamsweerde says, and what evolved is an idiosyncratic take on the behind-the-scenes genre. “It ranges from a sinewy heavy metal feel to a much cuter place,” she sums up.
